Traffic Generation 102 - Article and Search Engine Marketing
The article on this page is a preview of some of the content
taught in Module 4 of the Public Domain How To course.
Traffic Generation 102.
The Desk of Damien Dupont
of the pivotal importance of an ongoing, steady flow of fresh website
visitors to the profitability of your business, Russell Brunson devoted
two of the six modules in his Public Domain How To course entirely to
The article on this page is the third of three preview articles on traffic creation,
and the second previewing the strategies covered in Module 4 of the course. If you
have just arrived at this page and wish to start with the first article
for Module 4, it can be found here: Driving Traffic To Your Public Domain Derivative Products.
In Traffic Generation 102, Russell teaches the "how to" for the following
five strategies for driving visitors to your website:
marketing refers to the practice of syndicating articles to major article
directories such as EzineArticles.com, ArticlesBase.com, and
SearchWarp.com amongst many
others. This can be done manually or with the assistance of software such as
Web2Mayhem. Your articles will not only appear on the article directories themselves,
but they will also be picked up by other website owners looking for
content who will host these articles
on their own websites.
So Article Marketing brings multiple benefits:
Directories such as EzineArticles rank highly in the search engines,
and so your article stands a good chance of appearing on page one of
the search engine results (depending on the competition for the
People who find and read your syndicated
articles, both on the Article Directories as well as the websites that
pick up and host your articles, will become direct click through visitor traffic to your primary
The links in the articles will boost the authority
and search engine ranking of your website, in turn generating more
visitors to your website directly from web searches;
Now... if the thought of writing intimidates you,
you can relax in the
knowledge that it really doesn't take a lot. As you will likely be
promoting a public domain derived product, you can simply lift and adapt
sections of the source public domain book you have based your product
upon, or make use of entire
articles copied & pasted from
public domain magazines.
Each article need only tell a brief
story about a single beneficial aspect of your product, or provide a review or preview of
it, which is precisely what I am doing here, albeit that this article is much longer than what you would write for
syndication (typically 600 to 800 words).
The beauty of article marketing is that you do it once, and your article
can generate passive results for you many years down the track. I started
working online in 2003, and today, as I write this, it is May 2010. I've just gone back to check my stats on one of the first articles I published online in 2003, and it's
coming up as $844 in AdSense and $421 in affiliate earnings from
that one article for the past two years. If I average that out it comes to $630 p/yr, and it's
been going strong for six years now, so that single article has probably
earned me around $3,800 and it's still going strong.
Now this is an article hosted on one of my own content sites (hence the
AdSense earnings), plus it's on a topic that doesn't date too much, but I
use it to illustrate the point about the long-term benefits of online
article publishing. Russell provides some examples of his own in module 4
of the course.
When writing articles for syndication, as stated, you should aim for
600-800 words. Your article shouldn't be so long that it puts people off bothering to read it. And it shouldn't be so short that
it fails to deliver value. It should be in between, but a syndicated
article should never be fully complete. It should provide value but not answer
all the reader's questions, but rather lead them back to your website at
the end with a resource box or tagline such as "for more information, go
to..." or "to read the rest of this article or this report, click here".
The aim is to get the reader from the article onto your web site.
article you submit should ideally be unique, although you can produce
unique re-writes of the same article, and again there are tools to
assist in doing this such as the
Content Composer software which I use for this purpose, or Jonathan
quality article directories such as EzineArticles.com (which is really the
top one) will insist on each article being unique, although many of the
other directories won't do a duplicate content check, so you can submit
the same article (even unchanged) more than once, although unique articles
will give you greater benefit.
Search Engine Marketing
Whilst Russell has named this last section of Traffic Generation 102
"Search Engine Marketing" ('SEM'), in reality, SEM also encompasses
activities such as pay-per-click and power-linking covered earlier.
What Russell covers in this section is in fact a single strategy, and four
different methods that one can employ to implement that strategy. The
strategy is that of creating "feeder pages" on multiple feeder websites in
order to drive search engine traffic back to your main product website.
the strategies discussed in the Power-Linking and Article Marketing
sections, these feeder websites would all be owned and created by you, and
hosted on different servers, or more specifically, IP addresses.
The strategy starts by researching keywords relevant to your topic and/or
target market. Your keyword research might identify a hundred keywords,
for example, which you would then split into ten groups of ten related
These keywords and keyword groupings will form the basis for ten different
feeder websites, each with ten pages (this is just for example sake -
you could well do five websites with twenty pages each, or you may have
more or less keywords, etc..).
The aim for these pages on these websites is to capture search engine
traffic, and within their content, to link back to your primary website
and therefore for them to act as a conduit to send visitors to your
The concept is sound and valid. However, I only
personally use one of the four implementation methods which Russell
covers, as I consider the other three too risky and short term (in
search engine optimization parlance, they are often referred to a "black
Briefly, the four methods which Russell covers are:
Creating Content Feeder Websites: This is what I do with the
Portal Feeder tools, and that
is to create websites with
real content of value, primarily articles;
Page Generation Software: This
method was very popular in 2004 & 2005, and a whole plethora of page
generator programs came out about that time with names such as Traffic
Equalizer, Directory Generator and Niche Portal Builder. The web pages
each program created looked different, but were all based on the same concept.
What you would do is feed the program a list of keywords, and it would
scrape content from the Internet relevant to those keywords and create
a single web page per keyword with the scraped content;
Smart Pages: A Smart Page is a
web page that contains content specifically designed to appeal to the
search engines and to rank really high for a given keyword. But when a
visitor clicks on the link to that page, instead of seeing all the
content designed for the search engine, it redirects them to your
product web site;
Cloaking: Cloaked pages operate in a similar manner in that
they are optimized for search engines, but when clicked on, will
automatically redirect visitors to your product website. The
difference between the two is that a Smart Page redirects you at the
browser level based on html code or java-script within the page,
whereas the Cloaked Pages redirect is triggered at the server level.
The last three methods in the above list used to work well in years past,
but not so well anymore as the search engines have become more advanced at
detecting them. Whilst
some people may still use them and get good results, it's really only a
matter of time before the search engines catch on to the latest techniques
and put an end their effectiveness. So the problem is they are not long-term
traffic solutions because you're always trying to stay ahead of
the search engines, plus they do not provide any value to the end user.
So my personal preference is to only spend my time on techniques that will
deliver ongoing, long-term benefits, and that in turn provide value to the
visitor. The two go hand in hand.
As stated at the top of this page, the article above is the second preview
article of the content covered in Module
4 of the Public Domain How To course:
Traffic Generation 102.
There are a further five modules covering the remainder of Russell
Brunson's Public Domain How To system, more than 11 hours of audio content
in all, accompanied by transcripts and a workbook. For a preview of the
content contained within all six modules of Public Domain How To,
subscribe to our e-course below.
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