Creating Derivative Works From Public Domain Content
The article on this page is a preview of some of the content
taught in Module
2 of the Public Domain How To course.
Creating A Derivative Work.
The Desk of Damien Dupont
are a number of key advantages to using public domain content to create your own product. For starters, it can halve (or more) your
product creation time.
Secondly, and depending on the topic, most or all of the subject matter
research has already been done for you.
In addition to this, it takes the pressure off you because you don't have
to set yourself up as the authority or expert. Instead you can set the
original author up as the authority, and you can rely on his or her
"Rich Dad, Poor Dad" series of books is an example of
this. Given what Robert has achieved personally, there would be no reason why
he couldn't be the expert giving the advice. But instead he chooses to
credit all the principles he teaches to his Rich Dad: "My Rich Dad
This gives Robert a greater degree of freedom with what
he can say. If he makes a mistake, he can always attribute the error to
his Rich Dad (although, to the best of my knowledge, nobody really knows who
Dad" is, or whether he even ever existed?).
You can make use of this same principle to an even greater degree when
creating a product derived from a public domain work, because in that case
there is no question about the existence of the original author.
Russell Brunson's 3 Step Process For Using Public Domain Books
For those of us who re-monetize the treasure trove of public domain books
available, the most common strategy I see employed is the original work
simply converted to digital format and being sold as an ebook. Whilst
there is nothing wrong with this, and indeed it can be quite profitable,
there are greater opportunities available to monetize public domain books at a much higher level.
Russell Brunson teaches a three step process to using public domain books.
Step 1: As Lead Generation Material
One of the most unique and powerful aspects of the public domain is the
ability you have to use that content as a way to generate leads. This
could involve creating a mini-report pdf to give away as an email
auto-responder optin incentive, or copying and pasting parts of the book
to create articles to use on your website or blog, or for a newsletter
auto-responder series, or to syndicate to article directories such as
EzineArticles.com or to Web2.0 sites such as HubPages.com or Squidoo.com.
Public domain magazines are a particularly good source for articles because they
are already in an article format and don't require any adaptation which
is often necessary when copying and pasting 800 words from the chapter
of a book.
If you're syndicating your article to an article directory or Web2.0 site,
whilst providing value, your article should not tell the full story, but
rather lead the reader back to your main product, or back to your website
via the resource box at the bottom which should say
something along the lines of "to learn more about <insert subject
matter>, visit our website at www.publicdomainmastery.com".
Another method you can use is to simply split the entire book up as
multiple pages on your website. Unlike creating individual articles from a
book, which requires some adaptation, this method requires no re-writing.
You simply create individual pages of 800 to 1200 words each, and link
them all in sequence so visitors can theoretically read the entire book
from the pages on your site.
This creates tons of feeder pages for your website within the search
engines, which can generate a lot of traffic. You can add a newsletter optin
form to each page, and monetize the pages with Google AdSense ads,
affiliate links to relevant products, or your own product in that niche.
You can also sell the entire book itself in pdf format, which some of your
visitors will opt to purchase as it is more convenient for them to print
out a pdf and have a copy to keep, as opposed to reading page after page off of a website.
Step 2: For Creating A Lead Product
This is simply taking a public domain book and reselling it "as is"
in either pdf or physical format for anywhere from $17 to $47. This is
what most people who are reselling public domain books do, except that
they focus on this step as if it were the end goal.
Rather then spending a lot of time creating nice looking websites,
graphics and sales letters to sell each individual book, Russell advocates
focusing on going wide and republishing multiple public domain books as
ebooks or physical books (Russell lists several recommended "print on
demand" publishers in the course).
His aim is to spend less time on perfection and more time on quantity. When you have ten
ebooks out there, you will quickly see which one is performing best, and
that is the niche that you want to focus more time on to develop a backend
and higher ticket product for, as that is the one that has proven itself
Step 3: Creating Your Higher End Product
Once you've found a book that sells well, it's time to put
the effort into creating a higher ticket derivative product based on your
original public domain work. The key concept to bear in mind is that a
book will only sell for so much, but people
pay more for the exact same content if it's in a different format.
For example, if you're
selling a nicely packaged CD set analyzing the material taught in a book,
coupled with transcripts and a physical copy of
the book, people will be willing to pay significantly more for the product. Yanik Silver and Jim Edwards were selling a popular ebook for $39 entitled
33 Days to Online Profits. They then converted the material from the
book into a video tutorial on 2 CD-ROM's and increased the price from $39
to $129, and
the video version has been selling successfully now for years.
referred to an example in the
riches article where Ted Ciuba has taken Napoleon Hill's classic
Think and Grow Rich book, updated it, and republished it as
"The New Think and Grow Rich". Yet another author, R.C.
Ossenbach, created an audio product of the same book by simply recording
himself reading the unabridged version of it.
Whilst the paperback version of
Think and Grow Rich sells for as little as $5.99 on Amazon, R.C.
Ossenbach's 12 CD audio set sells for $49.95 with great success (just see
the customer reviews for his product, if you like, by clicking the graphic
Many people are too busy to read, but spend an hour or more each day in
their car, so there is a high demand for audio products. But this is just
one of many possibilities as you could also:
Turn the work into a PowerPoint slide & video presentation. You could create
an accompanying audio track of yourself teaching each of the slides,
and use a screen video capture program to capture both in sequence.
Then burn the video to a CD or DVD;
a current day expert in the field for a teleseminar, which could later
be sold as a stand-alone product. Whilst not based on a public domain
product, this is pretty much what Yanik Silver has done for his
Public Domain Riches teleseminar where he interviewed Bruce Safran,
Matt Furey, and Rebecca Fine (more on both Matt and Rebecca in a minute);
Turn the work into a home study folder/course format;
Turn the work into DVD video format.
Matt Furey did just that by taking the concepts from a public domain
book by wrestler Farm Burns, and creating a 12 DVD set of himself
demonstrating the moves, which he has been selling for years to
wrestling enthusiasts for $597 at
Rebecca Fine has created an
entire business and product line all based
around the 1910 classic by Wallace D. Wattles, The Science of Getting
Rich. She gives the book itself away for free
on her website as a lead generation tool. However, she's also
recorded herself reading the book which she sells as a 2 CD set for
$32.97, and has also created an online course based around the principles
in the book.
So Rebecca gives away a free copy of the book and upsells people to her
course and/or audio version. But other options could include upselling to
a video or physical version of a book, or selling resale rights to the book with an accompanying
e-cover graphic set
and/or sales letter, or even selling resale licenses to your own physical
derivative product. There are no restrictions on what you can do with a
public domain book. You are really only limited by your imagination.
This article has been a preview of Module 2 of the Public Domain How To
The Power of Derivative Works.
Besides expanding upon the above topics in the course, Russell also covers
the following in Module 2:
Three companies that do "Print on Demand" publishing: Russell Brunson's
recommended sources where you can get physical versions of your ebook
printed and drop-shipped at very little cost to you, and without the
need to carry any inventory;
Two companies that "Burn & Print" CD's & DVD's: Again, these
are Russell Brunson's recommended (& inexpensive) sources for
the creation and drop-shipping of CD's & DVD's;
Transcription services: two
companies that Russell recommends who can inexpensively create
transcripts for your audios and/or teleseminars;
design a website for maximum sales: Russell reveals some of the
common mistakes many web-marketers make on their websites, and the web
design concepts you need to be aware of to maximize your sales;
Payment collection, Affiliate
Programs, and Thank You pages: Russell gives us an overview of
each, and lists his recommended payment collection and affiliate
write enticing ad copy that will persuade your prospect to purchase
your product. Russell reveals a set of copywriting shortcuts that will allow
you to get good fast!
Outsourcing: Russell stresses the importance of outsourcing and
only doing what is important that you can't hire someone else to do.
All else should be outsourced, and Russell provides us with some
valuable outsourcing tips to follow.
As stated at the top of this page, this article is a preview of the content
covered in Module 2 of the Public Domain How
The Power of Derivative Works.
There are a further five modules covering the remainder of Russell
Brunson's Public Domain How To system, more than 11 hours of audio content
in all, accompanied by transcripts and a workbook. For a preview of the
content contained within all six modules of Public Domain How To,
subscribe to our e-course below.
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