Passive Monetization Options For Public Domain Content
The article on this page is a preview of some of the content
taught in Module
6 of the Public Domain How To course.
Developing Passive Profits.
The Desk of Damien Dupont
I started selling eBooks online, I used to think how expensive they were
compared to print books. I would think "For $17 I can get a hardcopy
print book, yet people are selling eBooks for $17, $27, $37 or more!??
What a rip off! (or a gravy train, depending which side of the transaction
And then I started selling a few myself, and I began to realize why they
are priced as they are. I thought they would be passive profit makers.
After all, nothing to ship, fully automated and downloadable, right?
Wrong! I found that the more downloadable products that I sold, the more
time I was spending each day answering emails, be they pre or post-sale
questions, or people losing the download page, or asking for a refund. If
you are selling your own product, be it a downloadable ebook or software,
or a physically shipped item, you are going to find that the more you
sell, the more time you will spend in order processing and in answering
I came to a point a couple of years ago where I was spending up to 3 or 4
hours a day just answering emails and doing customer service. This impacted
significantly on my ability to focus time on putting in place new websites
and income streams, and it also made me a slave to my PC. I couldn't take a
proper break, and on my trip to Thailand in 2008, I spent 2-3 hours each
day in an Internet Café. When I got to France (same trip), I had to decide
which family members I was going to spend the most time with based on who
was Internet connected (yes... some of my cousins were still not online
not even dial-up!).
That's certainly not the freedom I had dreamed of when I started out
online in 2003.
So you have a choice... hire a customer service person or change your
business model. Owing to
the variety of ebooks and software that I was selling, the former wasn't
going to be easy for me. Only I really knew
the answers to many of the questions and issues, so creating training
material for a support person would have been a big task. So instead, I've modified my business model. If I want to take a break
somewhere, I still have to take my laptop and
hook up to WiFi or find an Internet Café daily, but my 'customer support'
time commitment is less than it was, and I hope to reduce it further.
If you've read the previous articles in this auto-responder series (this
is article eight in the series), you'll note that each page has Google
AdSense ads inserted as well as my affiliate links to the products I talk
about in the case studies. This is part of my shift towards more passive
income. Most marketers wouldn't dream of doing this in an auto-responder series who's
main purpose is to sell the product at hand, because it dilutes the
focus. But it's a question of priorities, and for me, passive income has
become a priority.
The greater the number of web-pages that I get online with my AdSense and
affiliate links in them, the greater the percentage of my income that I
generate on auto-pilot. And the public domain is an unparalleled source of
free quality content for this purpose.
Developing passive profits with public domain content is the focus of
Module 6 of the Public Domain How To course, and in this module Russell
Brunson delves into topics such as:
How to create a website from a public domain book;
How to get your web pages indexed & ranked in the search engines;
Ad formats, placement, and tracking;
How to backend your products.
My preview/review article on this module turned out longer than I had
planned, so I have split it into two separate articles. For starters,
let's look at our options for...
Passive Forms of Monetization
There are three main categories of passive income streams which you
can embed within content pages on the web:
1. Contextual Pay-per-Click ads: This is the easiest form of
monetization because all you need to do is drop some code into your webpage for ads to automatically display that will be
relevant to the context (topic) of your webpage.
Google AdSense is the most common example of contextual ads. Yahoo! Publisher Network (YPN) is another, and then
there are a plethora of smaller players like AdBrite, Chitika and
Kontera amongst many others.
AdSense, YPN and Chitika will display ad blocks of different sizes
(which you choose) at the locations on your page where you place the
ad code. AdBrite and Kontera allow for inline page links, in that they
will hyperlink certain words within the text on your webpage, and when
a visitor mouses-over the hyperlink, an ad will appear that you will
get paid on if the visitor decides to click it.
Google AdSense has remained number one however as it generally offers
the highest level of payout per click and is available in many
countries. YPN is (at the time of writing) still only accepting
publishers in a few countries outside the U.S., namely Canada and the
UK, and they are quite picky about which applicants/websites they accept
into the network.
If you're outside of the U.S., and depending on your country of
residence and where most of your web-traffic comes from, the smaller
players can be not so good an option due to the limited number of ads
available, or their non-availability in your country.
Advantages of Contextual ads: Ease of implementation.
forget. No need to update your ad code.
Disadvantages of Contextual ads: Besides the limitations
mentioned above if you are not U.S. based, the main disadvantage is
reliance on a single source for your income. Google can close your
account at their discretion, and will provide no other explanation
than refer you to their terms of service if you contact them to ask
"Why?". Whilst this is not a common occurrence, this has and does
happen to a small percentage of publishers.
2. CPA (Cost Per Action) advertising networks: Again there are a
plethora of companies with a wide variety of advertisers in each
network which you can select CPA ads from. As at 2010, some of the main CPA networks are
CJ.com (Commission Junction), Azoogle Ads, and LinkShare amongst
As the name implies, with Cost Per Action ads you will get paid if the
visitor performs a specific action after clicking the ad, such as
submitting their details into a lead capture webform, or purchasing a
Advantages of CPA ads: Because advertisers only pay
when a pre-defined action is performed (as opposed to paying per click),
there is a much lower incidence of fraud, and so it is unlikely
you will ever suffer an account closure. One exception is if you have
little activity on your account. I believe CJ will close your account
if no sale or lead capture has occurred over a six month period, and
some other networks may have similar policies.
Disadvantages of CPA ads: Implementing CPA ads on your webpages
takes more work than contextual ads, because you have to find
advertisers with offers that are relevant to your content, apply to
their program, and once approved implement the code for that
advertiser on your webpage (as opposed to contextual ads where the
code is always the same).
Further, unlike contextual ppc ads, advertisers within a CPA network
will often at some point drop out of the network, change their terms
of service, or cease their ad
campaign, which necessitates you going back to your webpage to update
code with another advertiser.
So whilst CPA ads can provide passive income from the standpoint that
you won't have to do any customer service for money to be deposited
into your account each month, my experience is that they are not an
ideal passive income form due to the need to revisit your pages to
update code and advertisers over time. If you have a lot of content
pages, this becomes difficult to manage and you may just have to accept
that over time you'll have pages out there with dead links on them.
3. Affiliate Networks: Whereas the
CPA networks mainly provide an affiliate marketplace for corporate customers,
affiliate networks like ClickBank and PayDotCom (amongst others) provide a market place and affiliate tracking for
products from individuals and
small businesses, although there is some cross-over with sites like
ClixGalore that cater to both.
is the largest affiliate marketplace, with an extremely
wide variety of downloadable products that you can promote and earn
anywhere from 25% to 75% of the purchase price as a commission. ClickBank have a good
reputation and are very reliable, but their market place only offers
downloadable ebooks or software on a pay per sale basis.
cater to both downloadable as well as physically shipped products, but
unlike ClickBank, they are not a merchant and will not process the
customer's credit card. This means PayDotCom works solely with PayPal,
and whereas ClickBank pay you for all your affiliate sales, with
PayDotCom it is the individual merchants who are responsible for
paying your affiliate commissions. This does make for a somewhat less
affiliate friendly and less hands-free option, as sometimes you will
have to contact the vendor to prompt them to pay you your commissions.
And in one case in my experience, the vendor never did answer or pay
me (although I did report him to PayDotCom who then suspended his
Advantages of affiliate
networks: Ease of use & wide variety of programs
available to promote that cater
to all kinds of niches. High percentage payouts,
typically 40% to 60% of sale price, but up to 75%. Unlike CPA
networks, generally no need to "apply" to promote a program. Just grab
your affiliate link and start promoting.
affiliate networks: Need to update your links if/when the
product you're promoting becomes discontinued or switches to a
different payment processor. Whereas CPA Networks will generally send
you an email to notify you when a program you are promoting becomes
inactive, with affiliate networks you generally receive no
As the number of affiliate programs that you are
promoting increases, it becomes difficult to keep checking that they
all remain active (unless you're super organized!), so
you can expect that some of your affiliate links will die over time.
Of course being organized is not too difficult. For example, you can
create a single webpage on your hard-drive and each time you start to
promote a new program, add the link to your page including a note of
where you are using it. Then, it will just
be a matter of, once a month or so, clicking on all the affiliate links in your
webpage to see if they are all still working. I wish I'd thought of
this seven years ago!
The above article is my introduction to the subject matter covered in
Module 6 (Developing Passive Profits)
of Russell Brunson's Public Domain How
The second article is a preview of the topics Russell covers in module 6,
and can be found here:
How To Create Passive Profits From Public Domain Content.
There are a further five modules covering the remainder of Russell
Brunson's Public Domain How To system, more than 11 hours of audio content
in all, accompanied by transcripts and a workbook. For a preview of the
content contained within all six modules of Public Domain How To,
subscribe to our e-course below.
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