Building A Website & Creating Passive Profits From Public Domain Content
The article on this page is a preview of some of the content
taught in Module
6 of the Public Domain How To course.
Developing Passive Profits.
The Desk of Damien Dupont
is the second of two review articles previewing Module 6: "Developing
Passive Profits" of Russell Brunson's Public Domain How To course.
If you have just arrived at this page and wish to start with the first
article on this topic, it can be found here:
Passive Monetization Options.
This article (part 2) will discuss:
How to create a website from a public domain book;
How to get your web pages indexed & ranked in the search engines;
Ad formats, placement, and tracking;
How to backend your products.
How To Create A Website From A Public Domain Book
In module six of the course,
Russell discusses a number of website builder tools that are template
driven and will automate the process of splitting a public domain book up into multiple
web-pages and index each page sequentially, so that a visitor who reads
one page can simply click a "Next" arrow to go to the next page. Each
page can include your Google AdSense, YPN or other ads at the
pre-defined spots within the template that you place them.
Whilst this certainly makes for very rapid website creation, they do not
create the most search engine friendly pages, so this is
not a method that I personally employ.
problem with these automated programs is that you cannot customize the
urls and meta-tags for each webpage, and these are all important for the
search engine ranking of your pages, and hence the organic search engine
traffic that you will get from them.
The fictitious example in the image on the right is what I am talking
about. This is pretty much what the pages generated by most of these programs
look like to the search engines. The blue title is the same for
each page (known as the title tag), the description is the same (the
description meta-tag) and the url is the same except for the number which
is incremented for each page.
Whilst it is much slower, I take the manual route and split each book
up into a thousand or so words per webpage, and manually define relevant
title & description tags, and page names (urls) for each page of
content (yes that's right... this means I actually read every book that
I publish!). I also embed affiliate
links to relevant programs in addition to my contextual ad code into each
page of content.
I have defined the content for each page, I build out the site using the
Portal Feeder site-builder software and promote it using the promotion tools
included with the membership (which
includes all the
Web2Mayhem tools and training as a component of PF membership).
You can simply build your sites with WordPress or with a program like MicroSoft's FrontPage
(included with most versions of MicroSoft office), however FrontPage does
not automatically generate either an XML sitemap or a RSS feed for your
webpages, and part of my promotion strategy includes syndicating each
site's RSS feed to boost the search engine ranking of the pages.
Portal Feeder is
quite expensive, but another excellent site-builder program
which I believe will also auto-generate an XML sitemap and RSS feed is
(unlike Portal Feeder) is a one time cost as opposed to a
monthly membership, although it lacks the promotion tools and
comprehensive web promotion training and mentor support of Portal Feeder.
As mentioned, another option would be to use WordPress, which technically is a blog
creation content management program, but has evolved to the point where
you can now set a static homepage and create pages as well as posts, so
for all intents and purposes, WordPress can now also be used for website
The good thing about WordPress is that it is free, it will auto-generate
an RSS feed for your pages, and there are plugins that will generate an
XML sitemap. Plus there are many free templates and functionality
enhancing plugins available for it. I have a personal preference to build
websites over WordPress blogs due to the full control I have to tailor my pages as I want
with html, but
more and more marketers are switching to WordPress. It's just a matter of
different strokes for different folks, and what works best for you.
If you choose to create your websites with MicroSoft's FrontPage
(included with most versions of MicroSoft office), or with
DreamWeaver (a similar but more capable program), or with WordPress (which is free), you can
follow the online video tutorials
that come included with all purchases of Russell's Public Domain How To
course. Volumes 3, 4 & 5 in that video series cover how to use the above
three programs respectively.
Ad Formats, Placement, and Tracking
Ad Formats: The information that Russell discusses here is pretty
basic. When it comes to contextual ads like AdSense, the best format to
adopt in order to maximize your click-through rate is one that blends in
with your page content. Achieving this is simply a matter of removing the coloured border in
your AdSense (or other program's) settings, so that both
the background and border colour of the ad match the background colour of
the page. For most websites, this would be white (as seen on this page).
The aim is to make your contextual ads blend in as much as possible.
Placement: Again this is pretty basic stuff. Generally the highest
converting ad unit will be the one that is placed "above the fold". This
refers to the top section of a webpage that is immediately visible to a
visitor without them having to scroll down the page. For most users this
will be the top 600 or 700 pixels of the page.
So to combine both of the above rules, you should place an ad unit blended
into your content towards the top of each page. In the case of this page
that you are reading, I have placed a picture and link to the Public
Domain How To course in the top spot, because that is the primary focus of
this page, and my AdSense units are less important. But you could place
AdSense there if that is the primary monetization goal of your pages.
Tracking: The main aim of tracking is to ensure that you are using
your on-page real estate in the best way possible by monitoring your
visitors' response to different elements on your page. Russell covers his
take and techniques on tracking in module six of the course, and in this
section I'll mention what I
if you mouse-over many of the links within the content on this page and
look in your browser status bar (if enabled in your browser options,
this is generally the bar at the bottom of most web browsers), you
will note that most of my links look like this:
with the 'nameofprogram'
changing depending on what I am linking to. I am using a tool called
Power Link Generator
to manage all of my affiliate links and to generate these links, and I do this for two reasons.
Firstly, PLG allows me to track the number of clicks I am getting
on each link, and that helps me to gauge the effectiveness of the resource
I am promoting. If I have seven hundred clicks recorded on a particular
link, but not a single sale for the product being promoted, that tells me
the product is probably a dog (insofar as my visitors are concerned
anyway!), and I'd best replace it with another competing and hopefully
higher converting product.
The second reason I use PLG is because, as mentioned in the section on
affiliate networks, the products and programs that one promotes can be
discontinued over time. If you've built a one hundred page website from a
public domain book about dog training, and have direct linked to a
particular dog training ebook sold on ClickBank within the text of each
page on your site, and the vendor later discontinues the product, you will
have 100+ links to update! That's a lot of work. But if you use a tool
like Power Link Generator,
you would simply change your affiliate link in one spot in the PLG control
panel for your
visitors to be redirected to the new program you've selected to replace
the discontinued one.
PLG does a few other things as well, such as allowing you to drop a
tracking cookie and bypass a vendor's squeeze page (optin page) and send
your visitors directly to the vendor's salespage, but for me the main benefits
are the two I just mentioned.
program I use specifically on pages that I place Google AdSense code on is
Matt Callen's AdSpy Tracker.
It tells you a lot about where your visitors are coming from, what
keywords they used to arrive at your webpages, which webpages are getting
the most traffic, and which ads are getting the most clicks.
The keywords data is extremely useful because it tells you what people are
searching for, which allows you both to adapt your content (and ads) more
specifically towards what visitors are seeking, as well as to promote
those keywords more heavily for the site, and/or create new content pages
around those keywords.
Another useful feature of
is that it records the IP address of everyone who clicks your ads, so if
someone is perpetrating click fraud and multiple clicking your ads, you
can block their IP address in your hosting account so that they can no
longer access your websites (unless they switch to a different IP
How To Backend Your Products
Each time you create a website from a public domain book, you will end up
with a bunch of content pages which, if
the site is built properly and
with a little promotion, will generate a lot of visitors to your pages
from the search engines. As already discussed, one way to monetize those
visitors is to place advertising within your content, be that contextual
pay-per-click, CPA, or affiliate links.
In this section, Russell discusses ways to take your profits
from that traffic to a higher level. For starters, you could sell the book
itself in either ebook or hardcopy format. So, for example, you might make
the homepage of your content site a sales-page where people can order your
book (or derivative product), and include a small ad on each of the
content pages of your website linking back to the homepage saying
The article on this page is an
except from the book
'A Guide to Beadwork' by Mrs. A. Nonymous. To purchase
the entire book, click here to navigate to
Another thing to do would be to capture leads on your content pages by
having a newsletter or e-course optin form on each page through a service
(which is what I use and highly recommend. I've used a number
of services over the years, and in my experience AWeber are the best).
You can then promote both your product, or other products as an affiliate,
in your auto-responder series. Depending on the niche, Russell discusses
how you could also onsell the leads.
How To Get Your Web Pages Indexed In The Search Engines
Most of what Russell covers in this section is a summary and reiteration
of techniques that he already covered in module 4 on
Creating articles from the public domain books which you can
syndicate to article directories. The link(s) within each article
will bring the search engine spiders to your webpages so that they
will get "link love" and get indexed and ranked;
Use of link exchange management programs like
Purchasing links from other websites.
Personally, this is not a technique I use as the search engines frown
upon it because they see it as an attempt to manipulate / artificially
inflate the ranking of your website.
Whilst debatable, I believe link purchasing can damage your website's
ranking in Google if they cotton on to the fact that a lot of the
links to your website are bought. However, other SEM's (search
engine marketers) don't necessarily agree and use this technique
anyway, but with the range of
Web2.0 websites that you can syndicate content to these days, I
really don't see the need to spend good money on link buying except
maybe if you want a link or two from a high PR page on a high
As stated at the top of this page, this article is a preview of the content
covered in Module 6 of the Public Domain How
Developing Passive Profits.
There are a further five modules covering the remainder of Russell
Brunson's Public Domain How To system, more than 11 hours of audio content
in all, accompanied by transcripts and a workbook. For a preview of the
content contained within all six modules of Public Domain How To,
subscribe to our e-course below.
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