Putting It All Together - A Public Domain Action Plan

Selecting four or five public domain books from The Lost Files;

Applying for Google AdSense or another contextual ad program;

Getting a web-hosting account setup.

Search for four or five books on eBay (or another source of public domain books as covered in module 1);

Do the copyright research to ensure they're in the public domain (unless the books were all published in the U.S. before 1923);

Order and get the physical books delivered;

Scan them or have them scanned and converted to digital format;

Write or outsource to have a sales-letter written.

Module 1 - The Secrets Of The Public Domain
- Overview of the Public Domain
- How & Where to find Public Domain works
- How to do copyright research
- Converting a book into digital format

Module 2 - Creating Derivative Works
- Using public domain books as a base for both lead generation material, as a
   lead product, and for your high end products;
- Copywriting shortcuts
- Outsourcing
- Print on demand & CD "burn on demand" drop-shipment houses
- Payment collection options & affiliate programs

Module 3 - Traffic Generation 101

- Defining & finding your target market
- Forum & pay-per-click marketing, and JV Partners
- List building & opt-in offers
- Auto-responders & teleseminars

Module 4 - Traffic Generation 102
- Setting up your own affiliate program
- Pay-per-click marketing
- Split testing
- Power-Linking
- Article marketing
- Search engine marketing

Module 5 - Converting Traffic To Customers

- Strategies that lead to an action: buy or subscribe
- How to teach your customers to consume your product after they've bought it
- Upsells & cross-sells

Module 6 - Developing Passive Profits
- Forms of passive monetization
- How to create a website from a public domain book
- Ad formats, placement & tracking
- Site indexing & search engine ranking
- Autoresponders and back-end products

Step 1 -

Find four public domain books in different niches; "how to" covered in... (module 1)

Step 2 -

Perform copyright research to ensure they are in the public domain; (module 1)

Step 3 -

Convert the books to a digital format; (module 1)

Step 4 -

Apply for AdSense or another contextual ad program; (module 6)
Register your domain names and get your hosting account setup;

Step 5 -

Cut up the books & create content page websites for each; (module 6)
Add your AdSense or other contextual ad code; (Ad placement & tracking: module 6)

Step 6 -

Add PayPal buttons & thank you page for each book; (module 2)

Step 7 -

Create a mini-report from each book (first two chapters) and ten articles from the remaining chapters of each book; (module 2)

Step 8 -

Setup an autoresponder where the optin incentive is the mini-report, and the follow up is the ten articles. Each article to highlight a key teaching / different benefit from the book, and the autoresponder keeps them coming back to your website; (modules 3 & 6)

Step 9 -

Submit articles to article directories; (modules 4 & 6)

Step 10 -

Find your target markets; (module 3)

Step 11 -

Commence forum marketing 1-2hrs p/day offering free report in your signature lines;  (module 3)

Step 12 -

Do power-linking 1-2hrs p/day with SEO Elite; (module 4)

Step 13 -

Perform steps 11 & 12 above over a fourteen day period. Look at stats and see which book is selling best, and use that book as the basis for your derivative money product. Then...
- Create your derivative work; (module 2)
- (Optional) Outsource aspects of its creation, or outsource its entire creation; (module 2)

Step 14 -

If you are creating a physical product, determine who will be your "print on demand" (or for CD's, "burn on demand") drop-shipping provider; (module 2)

Step 15 -

Write your sales-letter, or outsource the writing of your sales letter; (copywriting shortcuts: module 2 & outsourcing: module 2)

Step 16 -

Launch your product to the email list you have built up since step 8;  (modules 4 & 6)

Step 17 -

Setup your pay-per-click campaigns, and split-test pages; (modules 3 & 4)

Step 18 -

Setup your affiliate program; (module 4)

Step 19 -

Find & contact potential joint-venture partners; (module 3)

Step 20 -

Do a teleseminar with an expert in the field and cross-sell with him/her. Use the recording later as a bonus or upsell to your product; (module 3)

Step 21 -

Create Feeder sites; (search engine marketing: module 4)

Step 22 -

Work on traffic conversion; (module 5)