Putting It All Together - A Public Domain Action Plan




Damien DupontFrom:
The Desk of Damien Dupont

This is the tenth and final review article for Russell Brunson's Public Domain How To course. If you've just arrived at this page, you can learn about and subscribe to all ten parts of the free e-course here.


As stated in part one of this series, the Public Domain How To course was created from a 2½ month mentoring program which Russell Brunson conducted with a private group of about 20 coaching clients, myself included. At the time of the coaching, the theme of the course was to "Build Your Own Profitable Public Domain Business In Exactly Six Weeks".

There were actually seven modules in the coaching series, but only six modules (plus the session with lawyer Bob Silber) were released in the physical course. The seventh module was actually a 31 Day Action Plan in which Russell mapped out a step-by-step implementation of all that he had taught in the preceding six modules.

I have the seventh session on my hard-drive, but am not going to replicate here. Instead I will simply use it as a base for an adapted action plan which I will outline in this article, but I am substituting the "Day 1, Day 2, Day 3" sequence in the original plan for "Step 1, Step 2, Step 3" etc... in this article.

My reason is this. The original 2½ month coaching program was created for members of Russell Brunson's Lost Files membership site. The Lost Files provided members with three public domain books each month, each already scanned and converted to Word format, complete with an accompanying letter from a lawyer's office certifying that the works were in the public domain, and each with a mini-site, graphics and sales letter.

So Day 1 of Russell's original action plan included:



Selecting four or five public domain books from The Lost Files;



Applying for Google AdSense or another contextual ad program;



Getting a web-hosting account setup.


And by Day 2, we were already starting to cut the books up and create content websites from them. However... The Lost Files is now closed, which makes all of the above unworkable in a single day, because now we have to:



Search for four or five books on eBay (or another source of public domain books as covered in module 1);



Do the copyright research to ensure they're in the public domain (unless the books were all published in the U.S. before 1923);



Order and get the physical books delivered;



Scan them or have them scanned and converted to digital format;



Write or outsource to have a sales-letter written.


Plus, as I mentioned in my passive profits article, Russell's methodology was to use a page generator program like Quick Page Generator or Sonic Page Blaster to automate the process of creating the content sites for each book by Day 2. I believe you can get much better results by doing it manually for the reasons I stated in that article.




Whilst much slower, the manual route will create a content site which will stand the test of time and continue to be a passive earner for you for years to come. But creating four or five content sites the manual way yourself (together with all the other steps in the system) doesn't fit within the six week timeline envisaged with Russell's original system. There are other factors that affect the timeline as well, such as your level of experience and whether you are doing everything yourself or outsourcing many of the steps in the plan.

These variables are my reason for adapting Russell's original public domain profit plan to Steps instead of Days. The original plan is still achievable within six weeks if you are outsourcing and automating the steps. Now let's get into how all the modules of the Public Domain How To course fit together into a step-by-step action plan.

Just to recap, the six modules in Public Domain How To are:



Module 1 - The Secrets Of The Public Domain
- Overview of the Public Domain
- How & Where to find Public Domain works
- How to do copyright research
- Converting a book into digital format



Module 2 - Creating Derivative Works
- Using public domain books as a base for both lead generation material, as a
   lead product, and for your high end products;
- Copywriting shortcuts
- Outsourcing
- Print on demand & CD "burn on demand" drop-shipment houses
- Payment collection options & affiliate programs



Module 3 - Traffic Generation 101

- Defining & finding your target market
- Forum & pay-per-click marketing, and JV Partners
- List building & opt-in offers
- Auto-responders & teleseminars



Module 4 - Traffic Generation 102
- Setting up your own affiliate program
- Pay-per-click marketing
- Split testing
- Power-Linking
- Article marketing
- Search engine marketing



Module 5 - Converting Traffic To Customers

- Strategies that lead to an action: buy or subscribe
- How to teach your customers to consume your product after they've bought it
- Upsells & cross-sells



Module 6 - Developing Passive Profits
- Forms of passive monetization
- How to create a website from a public domain book
- Ad formats, placement & tracking
- Site indexing & search engine ranking
- Autoresponders and back-end products

I expand on the bullet points for each module in the above list in my nine preview articles for the course. Here's how everything fits together...



Step 1 -

Find four public domain books in different niches; "how to" covered in... (module 1)


Step 2 -

Perform copyright research to ensure they are in the public domain; (module 1)


Step 3 -

Convert the books to a digital format; (module 1)


Step 4 -

Apply for AdSense or another contextual ad program; (module 6)
Register your domain names and get your hosting account setup;


Step 5 -

Cut up the books & create content page websites for each; (module 6)
Add your AdSense or other contextual ad code; (Ad placement & tracking: module 6)


Step 6 -

Add PayPal buttons & thank you page for each book; (module 2)


Step 7 -

Create a mini-report from each book (first two chapters) and ten articles from the remaining chapters of each book; (module 2)


Step 8 -

Setup an autoresponder where the optin incentive is the mini-report, and the follow up is the ten articles. Each article to highlight a key teaching / different benefit from the book, and the autoresponder keeps them coming back to your website; (modules 3 & 6)


Step 9 -

Submit articles to article directories; (modules 4 & 6)


Step 10 -

Find your target markets; (module 3)


Step 11 -

Commence forum marketing 1-2hrs p/day offering free report in your signature lines;  (module 3)


Step 12 -

Do power-linking 1-2hrs p/day with SEO Elite; (module 4)


Step 13 -

Perform steps 11 & 12 above over a fourteen day period. Look at stats and see which book is selling best, and use that book as the basis for your derivative money product. Then...
- Create your derivative work; (module 2)
- (Optional) Outsource aspects of its creation, or outsource its entire creation; (module 2)


Step 14 -

If you are creating a physical product, determine who will be your "print on demand" (or for CD's, "burn on demand") drop-shipping provider; (module 2)


Step 15 -

Write your sales-letter, or outsource the writing of your sales letter; (copywriting shortcuts: module 2 & outsourcing: module 2)


Step 16 -

Launch your product to the email list you have built up since step 8;  (modules 4 & 6)


Step 17 -

Setup your pay-per-click campaigns, and split-test pages; (modules 3 & 4)


Step 18 -

Setup your affiliate program; (module 4)


Step 19 -

Find & contact potential joint-venture partners; (module 3)


Step 20 -

Do a teleseminar with an expert in the field and cross-sell with him/her. Use the recording later as a bonus or upsell to your product; (module 3)


Step 21 -

Create Feeder sites; (search engine marketing: module 4)


Step 22 -

Work on traffic conversion; (module 5)


When done, rinse & repeat with another batch of four books to continually grow the number of passive income earning websites and products in your portfolio.







The above article is a summary of how the subject matter taught in Russell Brunson's Public Domain How To course fits together into an actionable system. There are six modules to Russell's course, more than 11 hours of audio content in all, and I review each module in turn in my auto-responder e-couse which you can subscribe to below.


Best wishes,


Damien Sig




Public Domain Mastery - Free 10 Part e-course


Public Domain How To e-CourseTo learn more about Russell Brunson's Public Domain How To course, subscribe to the Public Domain Mastery introductory 10 part e-course.

You will receive an email with a link to one part of the e-course every 2 to 3 days. Each e-course article is an overview and preview of the comprehensive training found within the Public Domain How To course itself.

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