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Russell Brunson's 4 Step System to Public Domain Riches
The Desk of Damien Dupont
Public Domain How To course was created from a 2½ month mentoring program
which Russell Brunson conducted with a private group of about 20 coaching
The coaching was broken into six distinct modules, plus one Q&A session
with public domain lawyer Bob Silber,
who covered the legal aspects of
republishing copyright free public domain content for both U.S. and non-U.S.
based individuals and businesses.
Public Domain How To teaches a system that Russell has refined and
perfected over the years, and which has proven to work for him.
The Importance Of A System
may have heard of a best selling business book which has been around for a
couple of decades called
The E-Myth, by Michael Gerber. In essence, the book talks about the importance of systemization. Where systems
are concerned, an often cited example is that of McDonald's. Whilst it's
commonly agreed that they don't make the best hamburgers in town, there
are still waiting lists of entrepreneurs willing to pay a quarter or a
half million dollars or more, for a McDonald's franchise.
The reason is because they are buying a proven money making system. Each
store has standardized equipment, and each employee in a McDonald's store
has a specific job, certain tasks and they follow these through systems,
and a franchisee is able to easily teach these to new staff. Customers
know what to expect. Wherever you are in the world, a Big Mac tastes
pretty much the same. It is the systemization of their business that has
made McDonald's so successful and ubiquitous.
Russell's 4 Step System
Public Domain How To is Russell Brunson's online marketing system that he
has refined and perfected over a number of years. It has worked very well indeed for him,
so it is proven, and you can learn it, make it your own, and apply many of its concepts to any product, any service, or any market you might want to go
into and make money with.
Of course for the purpose of this training, Russell has specifically
adapted his system to the creation of a highly profitable business focused
republishing of public domain content. As with McDonald's, if you apply
this system, you know what to expect: you will generate public domain
Step 1: The Product
The beauty of using public domain content for your product creation is
that half the work (or more) is already done for you. Once you have
identified a profitable niche, it's simply a matter of finding a public
domain work written by an expert in that niche. You don't need to be the
expert in your chosen subject matter, and this can take a huge degree of
pressure off you as well, as you can list the original author as "the
However, Russell stresses the importance of
then making the original work your own.
Whilst you can simply republish a public domain book in either ebook or
physical format, there is nothing to prevent someone else doing the same
Take, for example, Ted Ciuba's best selling re-publication of Napoleon
Hill's classic "Think And Grow Rich". He has updated and revised
original which has allowed him to copyright protect his new edition as
his own derivative work. No one can legally copy the edits he has made.
So differentiate your product and make it unique. Add your own touch, knowledge, or adaptation to an
original work. This could involve changing the format, such as turning a
1962 public domain book into an audio or PowerPoint video course, or into
course workbooks, or another format again. If retaining a book or ebook
format, then it's important to add to the original work by updating
expanding it, or by interviewing a current day expert in the field and
adding the updated content.
These are just a few examples of the possibilities available, and Russell
covers these and more in detail in Module 2 of the Public Domain How To course,
Creating Derivative works.
Step 2: The Offer and your Sales Letter
This is more than what you are selling, but rather what benefits your
purchasers will derive from purchasing your product. Russell covers a
simple formula which anyone can replicate to create a winning
sales-letter. He covers this system in module 2, and to some degree also
module 4 of his public domain coaching course.
The aim is to get your sales letter to at least a 1% conversion rate,
because you can then predictably build on this metric and you know that
you'll make approximately one sale for every 100 people you send to your website that
are targeted to your market.
Step 3: Generating Traffic to your Website
After you have the product and a good offer, all you have to do is get
people to your website and the sales letter will do the rest. The key
concept to driving traffic is finding where your target market hang out,
so we can tap in and target those communities, as the responsive traffic
is already there.
Because of it's importance, Russell teaches his methods across two entire
modules in the Public Domain How To course:
Traffic Generation 101 (module 3) and 102 (module 4). Seven distinct
methods are covered which focus on how to find targeted people and how to
get them to your site.
I preview each of these methods in parts 4, 5 & 6 of the free ten part
Public Domain Mastery e-Course.
Step 4: The Follow Up
This entails a few things depending on where your customer is in the sales
process. If they just visited your site, then it will include following up
through an auto-responder email sequence so you can get them familiar with
the benefits which your product has to offer until they are ready to buy.
People rarely buy on the first visit to a website, and the often stated
metric is that people need seven exposures to your website before they are
comfortable enough to purchase. You can change your conversion from 1% to
3% with the same traffic providing you are following up correctly.
The second is after someone has purchased, how you can lead those people to
actually use your product, which might lead them to later purchase more products, and higher ticket products in the backend, that
will be of additional benefit to them. They are
already buyers, so you can often sell them something else: upgraded
versions of your product, or somebody else's product in the same niche from
which you can make affiliate commissions.
Russell covers this step of the system in module 5 of Public Domain How
To, entitled: Converting Traffic To Customers.
As stated at the top of this page, this is the first article previewing the content
covered in Module 1 of the Public Domain How
To course: The Secrets Of The Public Domain.
The second preview article can be found here:
Rules and Definitions for Public Domain material.
There are a further five modules covering the remainder of Russell
Brunson's Public Domain How To system, more than 11 hours of audio content
in all, accompanied by transcripts and a workbook. For a preview of the
content contained within all six modules of Public Domain How To,
subscribe to my e-course below.
Public Domain Mastery
- Free 10 Part e-course
learn more about Russell Brunson's
Public Domain How To
course, subscribe to the Public Domain Mastery introductory 10 part
You will receive an email with a link to one part of the e-course
every 2 to 3 days. Each e-course article is an overview and preview of
the comprehensive training found within the Public Domain How To
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